ADVANTAGES OF ONLINE SHOPPING
Convenience and time-saving
- Shopping on the Internet offers convenience and time-saving benefits to shoppers, as compared to shopping in traditional brick-and-mortar stores.
- Changing consumer lifestyles and lack of time may make it more difficult for consumers to shop at physical locations such as stores and shopping malls.
- The Internet operates 24 hours a week, seven days a week, and can be accessed anywhere in the connected world.
Powerful research instrument
- Shoppers are able to use the Internet as a powerful research instrument in the purchasing process.
- For certain products such as books and Videos/CDs/DVDs, reviews and recommendations are important factors in influencing purchase decision.
- With such products, shoppers are not only able to browse through a larger selection on the Web in sites such as Amazon.com, but are also able to conveniently obtain review.
Lower search costs and better product selection
- Shopping using the Internet overcomes the time and pecuniary costs of traditional shopping.
- Shoppers can shop from the comfort and convenience of home, and need not travel to physical storefronts.
- Shoppers are able to locate many vendors online using search engines and websites designed to navigate shoppers.
- To view detailed product information from a variety of vendors' websites, compare price and quality among different vendors, and make purchases online.
Better price information and Lower Prices
- The Internet makes it easier for shoppers to compare prices between vendors.
- Online vendors offer the prices of their goods in their websites.
- Shoppers are able to find lower prices using the Internet due to the wider reach of information.
- With price information on the Internet, shoppers are less vulnerable to overpaying when buying from physical storefronts.
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